The 'X Factor
Am sure most of you understand what I am referring to however for those who didn’t have the privilege of having studied Services Marketing under Prof. Ramkumar will soon understand it.
Prof. Ramkumar was one those few people who achieved the next-to-impossible feat of having full attendance in his lectures and that too with 100% attention from all of the attendees. He managed to criticize every little thing in life but not in a negative manner. His aim was always to make people think and see the simple logic of things and appreciate common sense. Am sure most of the guys n gals would agree that he was one guy who made us see the obvious (which is must say is not an easy task). This post is dedicated to him.
The other day we were shopping and found ourselves in Big Bazaar. This chain of stores are basically discount stores and are jam packed, no matter what time you are there. While standing in the queue at the checking counter my eyes went on a sign which didn’t make much sense. So let me know if you can make something out of it. It went something like...If within 2 days of buying a product at Big Bazaar you find the same quality/quantity of product at a cheaper rate somewhere else then bring it to us within 10 days and we shall give you double the price (or was it double the difference, don’t exactly remember but that’s not the point). What I couldn’t figure out was why was the "within 2 days" mentioned out there?
If I actually do find a cheaper rate somewhere do they expect me to buy the same product again (within 2 days) and bring the receipt of that purchase (within 10 days) so that they will jus pay me the difference or something?? If you want to give a guarantee to a customer then make it simple. 'find a cheaper rate within 10 days and we pay you back your money' or something like that.
Prof. Ramkumar was one those few people who achieved the next-to-impossible feat of having full attendance in his lectures and that too with 100% attention from all of the attendees. He managed to criticize every little thing in life but not in a negative manner. His aim was always to make people think and see the simple logic of things and appreciate common sense. Am sure most of the guys n gals would agree that he was one guy who made us see the obvious (which is must say is not an easy task). This post is dedicated to him.
The other day we were shopping and found ourselves in Big Bazaar. This chain of stores are basically discount stores and are jam packed, no matter what time you are there. While standing in the queue at the checking counter my eyes went on a sign which didn’t make much sense. So let me know if you can make something out of it. It went something like...If within 2 days of buying a product at Big Bazaar you find the same quality/quantity of product at a cheaper rate somewhere else then bring it to us within 10 days and we shall give you double the price (or was it double the difference, don’t exactly remember but that’s not the point). What I couldn’t figure out was why was the "within 2 days" mentioned out there?
If I actually do find a cheaper rate somewhere do they expect me to buy the same product again (within 2 days) and bring the receipt of that purchase (within 10 days) so that they will jus pay me the difference or something?? If you want to give a guarantee to a customer then make it simple. 'find a cheaper rate within 10 days and we pay you back your money' or something like that.
posted by FidoDido at 2:04 AM
1 Comments:
It might be because the price of the product might change after 2 days. The retail chain cannot take the risk of some product actually being cheap somewhere else. But I accept the fact that the ad doesn't make any sense with all its complications.
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