Sunday, July 30, 2006

Prince catches India's fancy

India has its very own Prince!!!

Last weekend a 6 year old known as Prince gave news channels enough material to form a very own soap opera.

50 hours rescue operation brought together the entire nation including a fire brigade team from Mumbai (don't ask me why). The 50 hours in the 18 meters bore well paid off for the lil prince with Haryana Chief Minister Bhupinder Singh Hooda announcing Rs. 200,000 for the kid and the money has been pouring in.

A lunch table discussion a few days back ended up in indentifying other potential revenue streams for the boy. In this media crazy world it wouldn't be surprising if marketing agencies try and cash in on the event. Here are a few probable advertisements that can be made

India Army - We save lives!! Do you have it in you?

Airtel - I love you bona hai Rs. 10, Prince ko papa ko hello bona hai to bus Rs. 5 ka recharge.

hutch - (Just kick in Pug) Wherever you go, our network follows!!

Amul - (Supposedly Prince was given some milk, bread and butter) The taste of India - don't matter where you are!

Siyarams - (after the success of the rescue operation) Coming home to Siyarams!

You could go on and on and on. But the fact is that with over 1,400 manhole/pit related deaths in 2003 will anything be done about the country's ditches and pits that lie uncovered and unattended waiting for its own royal occupant.